Monthly Archives: August 2017

Every other person and business owns a website. Not all websites attract traffic equally. Some sites rarely register traffic and some sites find themselves unable to keep up with the droves of visitors it gets. So what sets a website apart? There are various factors that contribute to the success of a website. A website’s success lies in the number of visitors it can attract and more importantly, the number of visitors who keep coming back. If you own an e-commerce store, you will have the option of getting more customers when there are returning visitors. Here, we will discuss what the important factors are that make people like a website and return to them. This will take care by website design specialist in Singapore

 

Aesthetics

 

The website should be aesthetically beautiful. It is essential that the whole of the website has a color and font consistency. You can choose to use a unique model and a font. But it is important to remember that aesthetics should not take away or hinder neither usability nor functionalities. The online marketing specialist in Singapore will be able to design a website that does not compromise one for the other.

 

Usability

 

This is perhaps the second most important factor that makes people come back to the site. Usability is just a term that means that the user should be comfortable in the site. Navigation should be intuitive. For instance, if a page lists the products offered, the user should be able to see the details of each product when he clicks on the product. The site should be responsive. If you use an e-commerce platform, ensure that it does not slow down the performance of your site. The loading time for web pages should be minimum. Skilful website design services in Singapore ensure that happens.

 

Components & Sections

 

The sections in the website should be clear and simply named so that the average visitor does not find it confusing. Having some interactive sections or some useful components in the site will make it more attractive. For instance, if the site sells groceries or food items, users might also find the recipe section useful. This is the most important consideration for the success of a website. If the content is poor, a website with great design will not attract any return visitors. Content should be set so that it engages the visitors. Search engines too browse the content and decide if the page will be displayed in the top results. The content should be updated frequently and should be written according to the customers who are expected to visit the site.